2024 was a year of change for the Menace, marked by growth, renewal, and stronger community connections. With new leadership and a focus on aligning day-to-day operations, the club worked to strengthen its foundation while continuing to deliver a competitive season. The addition of a Business Director and Sporting Director helped open a new chapter, supported by a refreshed brand that highlights community storytelling.
Sustainability also became a bigger part of the Menace’s work. The club began tracking travel-related emissions and encouraged fans to bring reusable water bottles, helping to reduce single-use plastics. New partnerships with West Des Moines Water Works and Atlantic Bottling are improving recycling efforts and expanding water access at matches.
Equity and inclusion remained central throughout the year. Pride Night was a season highlight, featuring custom kits, a performance by the Des Moines Gay Men’s Chorus, and a donation of more than $2,400 to the Iowa LGBTQ Chamber of Commerce. The team also joined Juneteenth celebrations and volunteered with local organizations honoring Black history and culture. Head Coach Troy McKerrell’s participation in the USL Forward Coaching Exchange with Forward Madison FC further reflected the club’s commitment to representation and growth.
Community engagement remained central to The Menace’s mission. Players volunteered with Can Play to lead inclusive youth clinics, and the club hosted a Mental Health Awareness Match benefiting NAMI Iowa. The team also participated in World Refugee Day at the Cup of All Nations, and celebrated Veterans and First Responders during the annual Stars & Stripes Night.
The season concluded with an appreciation event for staff and interns, a chance to celebrate the people who make the Menace what it is and to carry forward a spirit of shared purpose.