Krause Group’s vision for the future is guided by one central idea: progress with purpose. Across our brands, from the vineyards of Piedmont and soccer club in Parma to our properties in Des Moines and Italy, we remain deeply committed to using business as a force for good. The work we have done in 2024 lays the foundation for even bolder steps in 2025 and beyond.

Our sustainability ambitions will deepen as we pursue key certifications like ISO 14001 for Parma, expand renewable energy sources, and refine our data to track carbon impacts with greater precision. We are also investing in conservation practices, from reducing water use at our wineries and composting at Casa di Langa to installing energy-efficient systems across our real-estate portfolio. These initiatives are not isolated; they are part of an integrated strategy to ensure climate action is embedded into every layer of our organization.

DEI remains nonnegotiable. We are proud of the groundwork laid by our DEI programs, the strides made by the Parma Calcio Women’s Team, and the powerful partnerships that advance gender equity, strive to reduce inequities while improving mental health and community development. As we move into 2025, we will continue to elevate underrepresented voices, create inclusive environments where all can succeed, and ensure our actions reflect our values in the communities we serve.

We understand how art, culture, and storytelling play an important part in sharing our mission. Through thoughtful exhibitions and meaningful projects like the documentary series Off the Pitch, we aim to foster connections, encourage conversation, and support positive change.

Our future vision is not about perfection, it is about persistence. We believe that meaningful change happens through consistent action, reflection, and bold imagination. Together, with our Associates, partners, and communities, we create a legacy rooted in integrity, care, and shared progress.