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Who We Are
Who We Are
Who We Are
Who We Are
Who We Are
Krause Group is a privately held, purpose-driven parent company headquartered in the United States and based in Des Moines, Iowa. We are the proud parent of a global portfolio of brands spanning soccer, wine, and real estate. These brands reflect a shared commitment to excellence, sustainability, and cultural exchange.
Our key holdings include:
- Parma Calcio 1913, professional women’s and men’s
Italian Serie A soccer teams rooted in history and community. - Des Moines Menace, a U.S.-based amateur men’s soccer team established in 1994, focused on developing both local and international talent and is a two-time USL League Two national champion.
- Vietti and Enrico Serafino, two heritage wineries based in the heart of Piedmont, Italy, producing wines with a deep respect for the region and its traditions.
- Casa di Langa, a five-start retreat also in Piedmont where refined hospitality meets regenerative living. Rooted in the rhythms of the land, every detail from architecture to cuisine reflects a modern expression of heritage, sustainability, and Italian craft.
- Krause+, a purpose-driven commercial and residential real estate development and property management company focused not just on how we build, but why, creating spaces that elevate communities and drive long-term urban impact.
Krause Group is also leading the charge in anchoring a USL and GSL Franchise in Des Moines, a bold initiative to bring professional soccer to the heart of the Midwest. In partnership with the City of Des Moines, we are transforming a 38-acre Superfund site in downtown Des Moines into a revitalized, state-of-the-art, soccer-optimized stadium and mixed-use district. The Pro Iowa Stadium and Global Plaza will not only host Iowa’s first professional men’s and women’s soccer teams but will also serve as a cultural hub and economic catalyst for Central Iowa.
Our journey began more than six decades ago with the launch of Kum & Go, a family-owned convenience store business that grew to over 400 locations across 13 states. In 2023, we celebrated the next chapter of that legacy with the sale of Kum & Go. This evolution has allowed us to refocus our efforts on purpose-driven investment and cross-cultural innovation.
Krause Group and our family of brands are proud to align with three of the United Nations’ 17 Sustainable Development Goals (SDGs), a global framework aimed at addressing the world’s most pressing challenges. Specifically, we continue to drive efforts on SDG 5: Gender Equality, SDG 10: Reduced Inequalities, and SDG 13: Climate Action. Across our businesses, we dedicate 10% of profits, Associate volunteerism, and community engagement to advancing these goals and driving long-term, meaningful impact.
SDG 5 calls for achieving gender equality and empowering all women and girls. This is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world. There has been progress over the last decades: more girls are going to school; fewer girls are forced into early marriage; more women are serving in parliament and positions of leadership; and laws are being reformed to advance gender equality.
Despite these gains discriminatory laws and social norms remain pervasive, women continue to be underrepresented at all levels of leadership, and 1 in 3 women experience physical or sexual violence in their lifetime. Ending all discrimination against women and girls is not only a basic human right, it’s crucial for a sustainable future. It’s proven that empowering women and girls helps economic growth and development.
SDG 10 aims to reduce inequality within and among countries. This requires equitable access to opportunities and the elimination of discriminatory laws, policies, and practices. Income inequality is a global problem that requires global solutions. It affects countries regardless of their level of economic development. To reduce inequality, policies should be universal in principle, paying attention to the needs of disadvantaged and marginalized populations. This includes ensuring that people have access to education, healthcare, and decent jobs, regardless of their background or circumstances. Migration, both within and across borders, is also closely tied to inequality, and must be managed with safe, regular pathways and protection for the vulnerable.
SDG 13 calls for urgent measures to combat climate change and its impacts, from rising temperatures and extreme weather events to shifting wildlife populations and habitats. Without action, the world’s average surface temperature is projected to rise significantly over the 21st century. The Paris Agreement, adopted in 2015, represents a global framework to avoid dangerous climate change by limiting global warming to well below 2°C and pursuing efforts to limit it to 1.5°C. Governments, businesses, and individuals must take action to reduce emissions, enhance capacity for adaptation, and support developing countries in their own climate mitigation efforts.
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Purpose, Mission, and Values
Our Purpose
To enhance the way people experience the world.
Our Mission
To nurture our family of brands and create opportunities to do good in the world.
Our Values
Agility: We embrace change as a catalyst for growth. We challenge the status quo with open minds, adapt quickly, and stay curious, even when it is uncomfortable.
Courage: We take bold steps forward. Whether we win or learn, we innovate, take risks, and disrupt norms in pursuit of a better future.
Growth-Mindset: We believe in continuous improvement. There is no final destination, only progress. We are building a legacy that will outlast us.
Inclusion: We welcome diverse perspectives. When we create space for all voices, we make better decisions, build stronger teams, and foster belonging.
Integrity: We hold ourselves accountable. We do the right thing, even when it is hard, and never take shortcuts.
Community-Minded: We uplift others through our actions. We serve our communities with purpose and inspire those around us to join us in doing good.
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Art at Krause Group
Krause Group considers art to be a necessity, not a luxury. Art is an integral component of our efforts to inspire conversation, forge connection, and express our values of sustainability, innovation, and inclusion.
Reflecting on 2024
In 2024, we took time to reimagine the role of art within our company. The Krause Family Art Gallery at the Krause Gateway Center hosted two major exhibitions:
- Unearthing Black Stories explored themes of social justice and inequality. Featuring works by artists such as Chicago-based artist and social innovator Theaster Gates, the exhibition employed diverse media and techniques to express perspectives and narratives of identity, culture, and visibility. An insightful companion essay by journalist and critic Patrice Peck deepened the conversation.
- A Secret About a Secret: The Act of Photography examined photography’s power to respond to community and nature through a diverse set of visual approaches. A photograph often reveals more than just the primary image. It reflects the photographer’s perspective and vision of the world. The exhibition displayed the work of 12 contemporary photographers and an impressive variety of styles and approaches in photography, including black and white, saturated color, still life, portraiture, multi-panel works, and more.
This year of reflection and transition laid the groundwork to create a refreshed narrative for the Krause Art Collection and its role in our organizational culture.
Looking Ahead to 2025
In 2025, we intend to continue our intentional approach to the gallery and its programming. Our exhibitions will align with Krause Group’s values and sustainability commitments, including the UN SDGs. These showcases include:
- A World Still in the Making, an exhibit featuring ten women artists from the last 50 years, debuted in Q2 2025. The title is inspired by a quote from prominent critic and essayist bell hooks, referring to her belief that a world in which women’s “creativity could be respected and sustained” was not yet realized.
- A fall exhibit exploring collaboration and community through the lens of collective artistic expression.
Expanding Art Across Our Spaces
Launched in 1974, Vietti’s Artist Labels Project was born from the vision of combining two forms of Italian excellence: fine wine and fine art. The idea emerged as a way to celebrate each exceptional vintage with a unique work of art created by artists who drew inspiration directly from the wine itself. Over time, the initiative has grown into a hallmark of the Vietti winery, expressing not only the individuality of each vintage but also the house’s deep cultural connection to the arts.
The Artist Labels Project pairs select vintages with original, limited-edition artwork. The number of printed labels always matches the number of bottles produced, and the first 100 are personally signed by the artist, making them highly sought after by collectors. Starting with the 1989 release of Barolo Villero Riserva 1982, the Artist Labels have been reserved exclusively for wines from Vietti’s most prized vineyards, underscoring the significance of each bottle they adorn.
The tradition continues today. Released in 2024, Vietti’s 2016 vintage featured a striking Artist Label by environmental photographer Richard Mosse. And while future releases remain closely guarded, the Artist Labels Project endures as a testament to Vietti’s ongoing commitment to craftsmanship, creativity, and the art of winemaking.
A Vision for the Future
We believe art is a powerful way to connect, reflect, and spark change, because it is woven into the fabric of who we are and how we work. By creating accessible and meaningful art experiences that bring diverse perspectives to the forefront, we use art to deepen understanding, build a more inclusive community, and inspire real action. It’s one of the ways we stay true to our mission of enriching how people experience the world.
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Our Culture
At Krause Group, we provide education to our Associates, and we learn from them as well. In 2024, we expanded feedback channels and encouraged each brand to adopt practices that feel true to each community. Every Shared Services Associate completed required training, and we offered broader access to growth opportunities focused on leadership, cultural fluency, sustainability, and skills development. We helped Associates imagine how they can develop their careers and become leaders who emphasize empathy, courage, and consistency. Because Krause Group prizes curiosity, innovation, and particularly collaboration across brands, our goal is to break down silos and create a shared culture.
That culture of connection requires attention from every Associate, and throughout the year we made certain to celebrate the people behind our progress. From global town halls to Associate-led campaigns and community-service events, we honored the stories and achievements that helped us stay connected.